Ego Surfing in the Blogosphere

You’ve looked up your personal or company name in a search engine, right? Commonly referred to as “ego surfing”, this is actually a good thing. You should monitor what’s being said about you. It’s rewarding to see fans raving about your business. And it can be horrifying to see unhappy customers burning your brand all over the blogosphere.

But before you can respond appropriately to good or bad publicity, you’ve got to know where to look.

That’s why you should go straight to the source. Use blog engines such as Technorati or IceRocket to surf only the blogosphere. Routinely monitor this space…because bloggers are always blogging.