Pay-Per-Click (PPC) Arbitrage
Some pay-per-click arbitrageurs make an extra $10,000+ a month. Want to know how?
First, they host ads on their sites/blogs. Google AdSense and the Yahoo! Publisher Network are two popular programs that pretty much let anyone become an ad publisher. Next, arbitrageurs bid on pay-per-click ads (for example, through Google and Yahoo!) as advertisers. If they pay less for buying clicks than what they receive for the ads hosted on their sites/blogs, they’ve made an easy profit. That’s basically pay-per-click (PPC) arbitrage.
Here’s an article I recently wrote: Search Arbitrage: Good or Evil? As a marketer, do you love or hate this practice. Why? As a consumer, how do you feel when you click on a search engine’s PPC ad only to get another page of ads? Would anything make that a good experience?
P.S. BUSINESS OWNERS: Want to make extra money from ads? In my new course, I show you a simple, non-techie step for putting ads on a blog in less than 5 minutes (psss…watch lesson #7 on the Google AdWords CD-ROM).