Catherine "Cat" Seda

Monday, July 02, 2007

SEO Your Blog

Want to know a simple SEO technique for blogs? Learn about “permalinks” in my July 2007 “Net Sales” column for Entrepreneur magazine (below). Has this technique worked for you? Please share your results!

Site Unseen?

To attract customers near and far, optimize your blog for search engines.

Search engines send out spiders to crawl the web looking for web pages to add to their databases. Blogs are spider magnets, especially if they have freshly updated content and links pointing to them--two delicious ingredients, according to spiders. But with more than 100,000 blogs being born every day, content and links aren't all you need to catapult your blog to the top of search results. Your blog must also be optimized.

Start by putting relevant keywords in the titles of your blog posts. For example, let's say you publish a blog about interior design. An effective title for one of your posts could be "Designer Home Accessories." This way, these keywords will become associated with that blog entry.

The blog publishing tool you use should create a unique web page for each post you write. That means the post title you choose usually becomes that post's permanent URL, called a permalink. For example, the permalink for a post titled "Designer Home Accessories" could look something like See why it's so important to use good keywords?

Wait, it gets better: When someone looks up a keyword in a search engine or blog engine, your post can appear as a top search result. The title of your post becomes the title of the listing shown. And your permalink appears as the URL of that web page. Not only will humans see what your post is about before they read it, but so will those all-important search engine spiders.

But be careful! Don't repeat your core keywords in every post you write. That's considered spam. When optimizing your blog (or website) for search engines, think humans before spiders. If what you write is illogical or annoying for people to read because of your repetitive use of keywords, it's definitely spam--and is not a good way to win customers.

© Entrepreneur


  • Great article, blog and book. I am trying to promote myself, my blog and my book and have found Catherine’s book to be invaluable. This book is definitely a must if you have a blog or are thinking about starting one. In fact I just bought a second and third book to send to my copywriter and marketing assistance to use as a workbook and outline to promote my initiative. I am going to simple highlight key areas of her book and delegate. Wonderful reading!

    Mark Bove’

    By Blogger, at 2:27 PM  

  • YAY. Thanks, Mark, for letting me know. It makes my day to know my book is helping fellow entrepreneurs like you.

    I took a quick peek at your book landing page. Could you post a Table of Contents (maybe it's there and I missed it)? I bet TOCs help sell a lot more books. Just a thought!

    By Blogger Cat Seda, at 7:35 AM  

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