Catherine "Cat" Seda

Thursday, November 02, 2006

Eye Tracking: What Customers Don’t See

Don’t you want to know which words, and which images, your visitors aren't seeing? It could be your strongest feature. Or, your best testimonial. It could even be your “order now” button. Yikes! Perhaps your visitors saw a word or image, then decided to leave. Don’t you want to know what caused this?

In my November Internet marketing newsletter, I discuss how eye tracking tools and services show you what your web site (and blog) visitors AREN’T seeing.

* If you’ve used an eye tracking tool or service, what did it reveal?

* When has a site lost your business? Too much clutter? A lack of credibility?



  • what if your site doesnt sell anything? can tracking still offer important info?

    By Anonymous Anonymous, at 9:40 PM  

  • It sure can. Let's say you're using a site (or blog) to publish ads. Eye tracking can reveal if people are even seeing these ads. Because your eye tracking report will show where people are looking, you can move ads to that location on the page.

    And even if you're giving away free information, you'll see where on your web page you're losing people. You can use this information to better position your free offer to get more people to sign up for it.

    Are you hosting ads, giving away free information, or something else?

    By Blogger Cat Seda, at 10:48 AM  

Post a Comment

<< Home