Dove Evolution Video and Mashups
Have you seen the “Dove Evolution” video yet? If you haven’t, check out the 60-second clip here: http://www.campaignforrealbeauty.com/flat4.asp?id=6909
This video has been viewed by over a million people on the web! And not only are people talking about it on social sites like YouTube, creative consumers have created mashup parodies of the video. By lifting elements of Dove’s video, consumers have produced the evolution of a pumpkin, slob or zombie. To watch these, go to YouTube and type “Dove Evolution” in the search field.
What do you think of the Dove Evolution video? How do you feel about consumers mashing up a company’s content? What’s your favorite video (published by a company, not a consumer), and why do you believe it is effective marketing?