Find Your Tail Terms
Hi Catherine. Your Entrepreneur magazine article “Not So Fast: Don't just throw more money at pay-per-click--make it work for you,” was interesting. I am trying to make a mark in a niche market for educators. I have hooked up with Google AdWords in the hope I could make more contacts, but their methods of limiting common keywords at an unreasonable cost seems counter productive. Can you clarify what you mean by "tail terms" in your article? Thanks for your assistance.
~ Al Baggetta, Baggetta_Ware English Teacher Software and Testing Resources
Thanks for your question, Al. “Tail terms” are low-cost, low-volume keywords that are highly targeted for your business. In search marketing, these are gold.
See, bidding on single words (or even broad phrases) could quickly blow your budget on pay-per-click (PPC). For example, if you sell car insurance, DON’T bid on “insurance.” With the competition these days, even “car insurance” may be too broad and cost too much (generally speaking, more competitors mean higher bids). Instead, dig deep to find a targeted tail term like “florida car insurance quote.” Now that’s targeted! True, not as many people will search for that keyword, but the ones who do are definitely your ideal clients. That’s why tail terms are very, very profitable.
Tail terms are valuable in search engine optimization (SEO) too. It’s much easier to get ranked for them. Let’s see…there are currently 405,000,000 results in Google for “insurance.” You want a “Top 10” ranking? Good luck! Here’s an easier way…there are only 1,650,000 results in Google for “florida car insurance quote.” Ah…much better! (I know 1.6 million seems impossible but really, that’s not so bad.) So, optimize your web site for tail terms and you’ll catapult to the top of the organic search results a whole lot easier and faster.
Here's my “Not So Fast” article Al is referring to.
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