Eye Tracking: What Customers Don’t See
Don’t you want to know which words, and which images, your visitors aren't seeing? It could be your strongest feature. Or, your best testimonial. It could even be your “order now” button. Yikes! Perhaps your visitors saw a word or image, then decided to leave. Don’t you want to know what caused this?
In my November Internet marketing newsletter, I discuss how eye tracking tools and services show you what your web site (and blog) visitors AREN’T seeing.
* If you’ve used an eye tracking tool or service, what did it reveal?
* When has a site lost your business? Too much clutter? A lack of credibility?